We’ll help you get the word out on new projects and initiatives by developing and disseminating unique communication materials to news and media outlets. Press releases are at the heart of public relations and one of our core PR activities.
- News articles
- Press releases
- Media advisories
One of the best ways to reach a larger audience is to partner with other organizations or agencies that share a similar purpose. By connecting with different organizations, you can effectively spread your message in an organic way. We can help you identify and reach out to those organizations seeking endorsements, advertisements, or partnerships.
- Focus groups
- Stakeholder identification and analysis
- Messaging and channel strategies for marketing and outreach to each group
Government agencies need outreach and engagement with stakeholders. Nearly all of your intended audience will receive messages through electronic mediums. Not effectively utilizing these mediums means not reaching these stakeholders. We can help craft a digital marketing strategy that reaches your target audience on the channels that they use: social media platforms, email, and websites.
- Search engine marketing
- Social media strategies
- Email marketing
- Inbound campaigns
One of the best ways to reach a larger audience is to partner with other organizations or agencies that share a similar purpose and mission. By connecting with different organizations, you can effectively spread your message in an organic way.
- Research and identification of potential opportunities
- Outreach strategies
- Help building endorsements, advertisements, or partnerships
Strategic planning acts as the road map to and itinerary for success. It tells an organization where they are going, what they hope to achieve, how to achieve it, and if they did so successfully. We work with different levels, starting with upper management, to map agency mandates, programs, and audiences. We take the time to learn what the messaging history has been, understand past challenges and successes, and model out the agency and program constituency.
Our team utilizes several tools and methodologies to manage the strategic planning process, including the Balanced Scorecard which measures several perspectives of business operations, SWOT analysis, workshops, and others. We provide valuable objective evaluations of past and current performance and the guidance for the future you desire. Strategic planning tasks that we perform include:
- Strategy development
- Strategy implementation
- Evaluation and management
Keeping abreast of industry trends is essential for agencies reaching out to stakeholders. Breck can analyze the markets as the first step to developing a strong branding and marketing strategy. We’ll conduct competitive analysis on the landscape that affects your communications: private industry trends, current events, political developments. Finally, we’ll work with you to identify stakeholder groups and the best channels, messaging, and imagery for reaching them.
- Competitive analysis
- Stakeholder identification and analysis
- Market analysis
- Strategy and recommendations
Internal analysis is just as important as external analysis and is necessary to create a robust, functional strategy. We identify key success factors, assets, competencies, and synergies that provide a basis of competition for a firm. Throughout our process, we also identify an agency’s strengths and weaknesses, current or future threats, and possible future opportunities. Our internal analysis results will give you insight to inform all marketing activities, including the creation of business plans and presentations when used in conjunction with our external analyses.
- Goals and missions, strengths and weaknesses, current or future trends, and possible future opportunities
- Key success factors, assets, competencies, and synergies
- Plans and presentations
Research is necessary for businesses and organizations to make informed strategic decisions. Research projects can take many forms and cover a variety of topics, including concepts, markets, organizations, regions, and more. Our team will put together a research package that promotes your decision-making, product marketing, and business development.
- Custom research and report packages
- Research into policy, concepts, markets, organizations, or regions
- Comprehensive analysis to support decisions
Project management can directly decrease project cost and turnaround while increasing efficiency, productivity, stakeholder happiness, and financial metrics. We can provide guidance, set standards, coordinate stakeholders, ensure compliance, act as a strategic partner, or manage deliverables for your project management office or team. Project management is an extremely involved process from initiating to closing and requires knowledgeable oversight to ensure each element is properly coordinated throughout the life of the project. There are several phases of project management and factors to consider including time, cost, quality, human resources, integration, and risk management. We believe the keys to good project management are the people, processes, and tools, and we have proven resources in each area to ensure each project is expertly managed and stakeholder needs are met or exceeded. Breck can build the processes and provide tools best suited for your specific needs.
- Organizational study
- Change management
- Studies and analyses
- Exercise and contingency planning
- Project risk assessment
- Resource management
- Strategic leadership and budgeting
- Concept of Operations (CONOPS)
Content management goes beyond writing. How is it structured? Is it easy to find? Are there gaps? Is there a schedule? Breck understands content architecture and can provide content management and organization services that give you a bird’s-eye view of your content. At the same time, we work with you to define consistent messaging and goals for your content and your audiences.
- Content management plans and schedules
- Content/boilerplate libraries
- Content workflows and processes
Video is a powerful medium for content. Easily shareable across platforms, videos demonstrate personality and branding, and immediately grab the interest of viewers. Not only are videos an effective medium for reaching audiences, they can be low-cost with the right team able to narrow focus to the key information woven into a compelling story. We create professional videos using a combination of animation, live shoots, and real product footage. By using a video medium, we can help you get your message across with an immediate emotional and visual impact.
One of our specialties is the integration of marketing and graphic design. We create a wide range of materials specifically tailored to the needs and branding of your agency. Where we need to incorporate photos, we source or produce imagery that conveys your message in the most compelling way.
- Custom illustration
Your website is a critical asset for your agency. A solid website provides a sense of legitimacy, reliability, and quality, immediately improving your outreach. Websites support your messaging and provide critical help to your audience 24 hours a day, 7 days a week; they also provide the opportunity for two-way communication. Breck provides soup-to-nuts website design, development, and maintenance.
Our cross-functional team guides you through every step of the process, which begins with research and planning, and includes client input through brainstorming sessions and focus groups
- Search engine optimization (SEO) evaluation
- Information architecture and site maps
- Page and template mockups for function and design
- Content writing and coordination
- Graphic element design and visual branding
- Page coding
- Testing, including for User Experience (UX) and User Interface (UI)
SEO is a necessary component for your online presence, increasing site visits and awareness levels. Proprietary, complex search algorithms make it possible to grow search ranking. We use quantitative information to draw qualitative conclusions, recommend ways to optimize exposure, and measure the impact of those activities in the data. We perform keyword analysis and recommendations, and make other website recommendations that help you be found when your stakeholders are searching for you.
- Competitive keyword analysis
- Keyword recommendations
- SEO auditing and recommendations
- Social media listing optimization
- Ongoing search rank monitoring and reporting
Obtaining information on visitors to your website allows you to make better decisions about the site functionality, layout, and content. Analytics provide the ability to understand site visitor behavior, allowing you to draw insights and make strategic decisions. Analytics also allow for the measurement of progress in SEO, advertising campaigns, new content, digital marketing, social media and other areas. We can provide you with detailed reports on your website traffic, pages clicked, and actions taken.
- Google Analytics insights
- Customized reports on key performance indicators and any other requested statistics: website traffic, pages clicked, actions taken, and more
- Recommendations for improvement
Active and engaging social media is necessary to engage your desired target audience. Social media use is a nearly universal behavior, and allows for two-way communication between you and your stakeholders. From Facebook to Twitter to LinkedIn, we develop solutions that will fit your agency or organization and ensure growth across multiple social media channels. Other firms may recommend or even write social media posts. We go beyond that to help you develop a comprehensive social media strategy—and provide the tools and support you need to successfully engage your audience.
- Comprehensive social media strategies
- Content creation
- Community management
- Influencer marketing
In the ever-changing world of technology, we stay ahead of the curve and keep our clients up to date with the newest technological advances and trends. From front-end UI design strategy and development through execution, we deliver top-notch designs and engineering. Whether you want a proprietary software for use in-house, or an application to share with the world, we can take your idea from inception to execution.
- Front-end development
- Software and application development
- UI/UX design
Does your staff need training on marketing tools, messaging, best practices, or any other communications effort? Breck develops training programs to make your team more effective and better able to achieve agency goals. We listen to your needs and create customized curriculums and programs targeted to your needs, your staff, and your stakeholders.
- Curriculum development including documentation
- Workshop planning and execution
- Webinars and remote training sessions
Training requires groundwork, coordination, and above all, leadership. Before training starts, Breck’s team take cares of planning, logistics, schedules, invitations, and coordination with attendees. During training, Breck leads and facilitates training and discussion to ensure understanding, guide productive conversation, and make sure all voices are heard and questions answered—whether participants are in the same room or at multiple locations. Finally, we perform follow-up, including write-ups and minutes.
- Arranging space, equipment, and tools for training
- Stakeholder coordination and invitations
- Facilitation and leadership during sessions
- Post-training follow-up
Effective training requires a wide range of potential tools: agendas, slides, workbooks, Web-based tools aids, webinar setup, videos, and more. Breck complements our curriculum development with tool development. We write, design, and create training aids. We use third-party tools, such as webinar software, in the most effective way. Finally, we create collateral to support and promote trainings, such as posters, flyers, folders, and postcards.
- Workbooks and worksheets
- Slides and presentations
- Training videos
- Web-based training aids
- Training collateral